About Us



Hi! I am Joey, the baker, decorator and content creator behind Baked by Joey. Like many people, I picked up a new hobby during lock-down, baking! But this little hobby turned into something no one expected, even myself.

I have always been interested in cakes and dessert (eating them), but who knew I had the ability to make them? Completely self-taught, with lots and lots of tutorial videos and after many, many failures, Baked by Joey was created.

When not in the kitchen and spending time chatting to you online, I work in Marketing. Work can get repetitive and stressful, so I pinch myself every day and feel so grateful to have found this passion and therapy. With everyone’s love, support and trust in me, perhaps one day I will be pursuing this full time.